Powering Change In The Workplace | What is digital signage?

What is digital signage?

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Posted 31 January 2019 13:19:00 GMT | By Admin

Humans are incredibly visual creatures; statistics show that up to 90% of the information sent to our brains is in visual form, meaning that seeing rather than hearing crucial instruction or detail is imperative. We see the impact of this all around us – from billboard advertising to popular studying and revision techniques.

However, the workplace has been surprisingly vacant of visual messaging until fairly recently. Digital signage is changing this – but what exactly is digital signage?

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Digital signage is an umbrella term for any form of electronic screen displaying digital images, from information, graphics, video to photographs and social media, all in real time. You’ll no doubt be familiar with the concept to some degree, as digital signage is used in a wide variety of ways, across a multitude of responsibilities – think airports, restaurants, sports stadiums, places of learning and increasingly, the office.

Why is digital signage important?

Digital signage has an 83% recall rate – Arbitron

Digital signage can provide real-time updates and information in a quick and easy fashion. In the workplace, this means that you can easily communicate both essential messages and help your brand tell their story, effortlessly in the visual format.

Statistics show digital signage has a 47.7% effectiveness in its ability to create brand awareness. Your corporate brand is already ingrained into your business; using digital signage puts you in control by allowing you to customise the information displayed. There’s no doubt digital signage will attract attention from visitors and employees, so why not make sure it’s engaging? With the opportunity to utilise high definition images, photographs, graphics and video, and complete control at your fingertips, it’s a truly powerful way to interact and connect.

The digital signage market is expected to grow from USD $15 Billion to over USD $24 Billion by 2020.

How to use digital signage

Within the workplace, digital signage can vary in style and usage: examples include meeting room touch screens placed on the outside of the meeting space, desk booking screens displaying a workstation status, wayfinding devices helping visitors and employees to locate the specific meeting space they have booked and audio visual screens dotted around the workplace displaying the latest company updates.

How do we use digital signage at Condeco?

1. Meeting room screens

59% of global businesses use digital signage and specialised meeting room software – Modern Workplace Research Report

Meeting room screens are easily the most efficient way to find and book meeting spaces. These digital signage screens are placed outside meeting spaces (whether that means a meeting room, conference, boardroom or collaboration space), to display booking information.

It doesn’t matter if your meeting is planned or impromptu, these digital screens are easy to spot from across the office, as they use a simple traffic light system to indicate free or booked spaces. The digital signage also provides you with an easy way to book at the room or via your booking system, simplifying the space reservation process. Find out more about Condeco Meeting Room Touch Screens.

2. Desk screens

49% of global businesses have implemented activity-based working policies – Modern Research Report

These are an asset to any busy workplace, and you’ll find them sitting on desks or any bookable seating area. Desk screens go hand in hand with desk sharing and agile working polices, making the process of booking your space within the office a breeze. It’s a smart and simple way to manage your workspace. The screen is interactive, allowing users to directly tap in or out to complete or end their desk booking.

“I find it very easy to use, I check availability, book my desk and that’s it, I’m all set up” – Jill Hunter, Senior Legal Counsel, Sodexo

If you’d like to know more about desk sharing (which is also referred to as flexi desks, desk hoteling, desk sharing or even nomadic working), you might like to read ‘What is Hot Desking’, where we explain this in a little more detail. Find out more about Condeco Desk Screens.

3. Desk booking kiosk

69% of employees are placing an increasing importance on the look and feel of their workplaces – Modern Workplace Research Report

Desk booking kiosks will generally be placed in reception, lobby areas or a front of house environment. These digital signage screens are user-friendly touch screens which enable your employees to book workspaces when and where they need them. The kiosk is integrated with desk screens, so staff will be able to book on the spot, locating the workstation they require using the interactive floor plan. Find out more about Condeco Desk Booking Kiosks.

4. Wayfinder

You and your business have seven seconds to make a first impression – Forbes This is a large digital screen which can be placed in your reception or a front of house location, providing clear directions to meeting room spaces. It’s the perfect solution for any modern workplace; easy-to-read digital signage provides guests and employees alike with all the latest meeting room information, and directions that are simple to follow (no more lost visitors!). Find out more about the Condeco Wayfinder.

John Shurety I Senior Account Manager I Condeco

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