Powering Change In The Workplace | The importance of internal communications during times of workplace change

The importance of internal communications during times of workplace change

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Posted 23 August 2016 10:07:34 BST | By Condeco Software

The desire to create workplace change is often motivated by external demands in the market, with geopolitical and macro-economic shifts prompting decision makers to consider the internal cultures and working patterns of their business.

External factors can be a catalyst for transforming the internal processes and general attitudes of an organisation, as leaders want their business to adapt to the changing pressures of the outside world.

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Prioritising employee engagement and collaborative team work is of ever increasing importance in times of change. Adapting the physical layout of office spaces to include more collaborative areas, as well as embracing the latest tools for unified communications, are choices which can make a lasting impact on the culture of a workplace.

Walking.jpgYet as part of this process of adapting the patterns of work within an organisation, strong and clear internal communications are essential. All members of a team, wherever they are based in the world, need to understand the rationale behind workplace adaptations. In fact, in efforts to create an open and collaborative workplace, the attitude of senior team members towards internal communications is a good signal of intent for wider change.

If a business wants to encourage the use of next-generation unified communications tools – which enable employees in different locations around the world to share ideas and information more readily – they must embrace the internal communication piece that comes along with introducing this kind of technology.

Choosing an integrated platform, one which brings together communication tools such as audio, video, content sharing and virtual meetings, improves the user experience for employees who use the technology. It is crucial that businesses who introduce this kind of tool as part of their drive for workplace change can communicate the benefits such technology will bring.

Employees’ attitudes towards alterations in their physical workplaces are often strong and emotive, and responses towards new technologies can be lukewarm if the vision for change is not properly communicated. Unless they take this part of the process seriously, employees can miss the true potential for transformation which is offered by unified communication platforms.

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